Fuwa Fuwa, Brunswick Centre

Fuwa Fuwa’s been all over social media, dominating the London market with their Japanese souffle pancakes. I visited them back in 2018 when they were doing a mini 3-month pop up at Westfield Stratford. Fast-forward a year later, they have opened a permanent shop at the Brunswick Centre.

Given I’ve already had a taste of them before, I was in no rush to check out their new site so it took me this long to finally pay a visit. I also know that after my visit to Flipper’s in Hong Kong, the bar for Japanese souffle pancakes has been raised and I would hate to feel disappointed with the massive hype over Fuwa Fuwa.

Visiting in the early evening, the shop was absolutely packed. Luckily though, we didn’t have to wait too long to get a table. They have an order-and-pay-on-app system, which was superb in light of this pandemic. They offer a lot more flavours now than before, complemented with a range of drinks as well.

Lotus Biscoff Special (£9.90)

Image of a stack of Japanese souffle pancakes drenched in Lotus Biscoff Sauce at Fuwa Fuwa

Talk about Instagram sensation, their Lotus Biscoff Special has been winning at it. I was hoping to do the whole Instagram slow-mo shot for letting the sauce drip over the pancakes after lifting up the plastic around the stack. But none of that for me because it came as it is. Oh well.

Anyway, in terms of taste, you generally can’t go wrong with a thick Biscoff sauce. Whilst it was nice, it definitely felt too rich and sweet a couple of bites later, to a point that it became a tad bit sickening towards the end.

As for the pancakes themselves, the flavour was better than I remembered from their pop up. However, texture-wise it felt a bit dry and lacked moisture.

Summer Fruit (£8.90)+ Extra Ice Cream Scoop (£2)

We also got this Summer Fruits one to have something a bit more simple. This one came with a mix of strawberries, blueberries, bananas, vanilla cream, and a drizzle of maple syrup. We also added an extra scoop of vanilla ice cream as well.

Less is more and I certainly preferred this plainer combo over the Biscoff one. However, I still wasn’t as satisfied with the pancakes themselves with the dryness. I also thought they were a little bit stingy on the maple syrup served which then resulted in the toppings feeling relatively plain.

Honeycomb Matcha Latte (£5.00)

Image of a glass of iced Matcha Latte topped with honeycomb

I’ve been super intrigued with their Honeycomb drinks series, which include offerings such as Honeycomb Iced Latte, Honeycomb Matcha Latte, etc.

Here I got the Iced Matcha Latte one. It was decent on its own, a bit light on flavour in my opinion and could use just a teeny bit more kick of Matcha in there. As for the honeycomb, I was more fifty-fifty about it. It was certainly interesting, with a little added crunch to the drink. But there’s also a mild burnt caramel taste which I couldn’t decide whether I like it or not.

I guess you’ll have to try it out on your own to make your own decision on it! I’ve got a feeling that the honeycomb would go better with the Iced Latte – so note to self if I do visit again, I’ll be getting that one instead.

In summary…

The concept of a Japanese souffle pancake speciality cafe certainly has an incredible amount of potential on the market. No doubt that Fuwa Fuwa is the number one name in London. However, there’s definitely still a fair amount of room for improvement.

If they can really fine-tune everything – from the pancakes themselves to their toppings, as well as improving a little on their interior (which currently didn’t feel like being fully renovated) – I can see it stealing my heart. But for now, I’m yet to be a huge fan of them.

  • Food
  • Service
  • Atmostphere
  • Value

Instagram: @fuwafuwalondon

Nearest station: Russell Square

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